Anima Sharma MBA

Background

About Anima Sharma MBA

I am an analytical engineer with a passion for marketing—a dynamic combination that allows me to thrive in both data-driven analysis and creative brand development. My journey began with a love for numbers but I soon discovered the art of storytelling through marketing enabling me to leverage my left-brained analytical skills alongside my right-brained creativity. With over 11 years of experience in the FMCG industry I have successfully navigated diverse roles in sales marketing category management brand building and brand development. My expertise spans: • Brand Crafting & Deployment: I have managed multiple brands at different life stages across international markets including the UK Europe India and Southeast Asia. • Data-Driven Marketing: I excel in executing multi-channel communication plans and developing innovative strategies that drive brand growth and consumer engagement. • P&L Management: My experience includes managing multi-million-pound budgets while delivering significant cost savings and profitability improvements. I am passionate about continuous learning and immersing myself in various cultures and markets. This curiosity fuels my ability to craft impactful marketing strategies tailored to diverse audiences. Key Achievements: • Directed the launch of premium innovations that contributed to Unilever entering a £510 million market segment achieving a +100 basis points market share increase. • Spearheaded digital-first campaigns that enhanced brand equity by +40 basis points in lead markets. • Managed annual budgets of £14 million delivering campaigns that reached 150 million households. As an effective communicator and mentor I thrive in collaborative environments leading cross-functional teams to achieve ambitious goals. I believe in the power of storytelling and data to create meaningful connections between brands and consumers. Let’s connect! I’m always eager to discuss innovative marketing strategies or explore potential collaborations.