Anisha Patel

Background

About Anisha Patel

I’m a Digital Media Planner at IPG’s award-winning agency, Initiative, where I manage multi-million-dollar campaigns for leading brands like Nintendo and T-Mobile. With 3+ years of experience, I specialize in campaign strategy, paid media, and digital marketing, with a strong interest in content strategy and how it integrates with broader marketing goals. My journey started at USC, where I developed skills in graphic and web design, social media management, and content strategy through course projects, student organizations, and internships. Highlights include: • Designing branded assets (logos, banners, social media graphics, presentation templates) to enhance audience engagement and visibility. • Leading design projects across web and social media platforms to create impactful content. • Growing social media followings for American Marketing Association (AMA) with a 122% increase on Instagram and DiverseVC, resulting in 25% growth over six months. At Initiative, I lead paid media campaigns for major brands. Key accomplishments include: • Leading 29 campaigns for Nintendo Switch and software, resulting in improved audience engagement and conversions. • Managing media budgets across digital platforms to optimize performance and drive growth. • Placing 1st out of 8 teams in the Levi’s case competition by creating a campaign to raise awareness of the company’s sustainability efforts. I also excel in event planning, having organized large-scale events for AMA and Academic Culture Assembly (ACA), including the highest-attended ACA event in history (400 students at the annual Study Nights), strengthening community engagement. Excited about the future of digital marketing, campaign strategy, and content integration, I look forward to connecting!