Anitha Arai

Background

About Anitha Arai

Over 10 years of experience in Customer Insights and over 5 years as a Microsoft D365 CE Lead especially in Marketing- A results-oriented Customer Insight Consultant with a proven track record of successfully delivering projects for leading FMCG companies in the UK and globally- Customer Insight Analysis: Conducting in-depth analysis of customer data and market research to identify patterns, trends, and insights that can drive business strategies and decision-making. This involves utilising tools and techniques to extract meaningful information from data sets and convert them into actionable insights- Expertise in requirement gathering, stakeholder collaboration to understand business needs and translate them into functional requirements for D365 implementation, includes workshops, surveys etc. to capture insight and analytics - Experience in designing and configuring Dynamics 365 solutions to enable customer insight functionalities. This includes configuring entities, attributes, forms, views, dashboards, and reports to capture and analyse customer data effectively- Experience in driving innovative ideas and synthesize consumer needs from diverse information sources, enabling informed decision-making. A skilled and articulate communicator, adept at delivering high-quality presentations- Possess strong leadership abilities and cultivates productive relationships with clients, agencies, project stakeholders, peers, and management at all levels.