Anja Malzer

Background

About Anja Malzer

As a passionate Marketing Communications Specialist, I bring my extensive expertise in B2B marketing to strengthen the brand identity and awareness of Sasol Chemicals internationally. With enthusiasm and a service-oriented approach, I advise sales and marketing managers in various organizational units worldwide on all aspects of marketing communication. I fully support the implementation of communication projects and campaigns as well as marketing activities around social media channels, and I plan and manage promotions as well as international trade show, congress, and event participation1. Another focus of my work is the continuous development of social media channels. With creative concepts, innovative tools including AI, and fresh ideas, I use social networks and databases even more effectively for marketing our products and integrate them sustainably into our marketing and media mix. In cooperation with external service providers, agencies, and suppliers, I ensure that our corporate handwriting is clearly recognizable and that CD guidelines are reliably implemented2. I always keep an eye on the effectiveness and performance of my projects and activities, taking economic aspects into account3. Personally, I am characterized by determination, willingness to innovate, and flexibility. I feel at home on the long haul and am ready to go the extra mile when I receive the appropriate appreciation