Anjali Rawat

Background

About Anjali Rawat

Hello everyone, I’m a performance marketer with over 3 years of experience driving growth for D2C, E-commerce and global brands through paid media. With a B.Tech in Computer Science, I bring a strong technical foundation that helps me approach growth with both analytical depth and strategic creativity. I’ve managed campaigns across Meta, LinkedIn, Google Ads, TikTok, Pinterest, Reddit and Snapchat, consistently scaling acquisition and delivering measurable ROI. At WPP Media, I oversaw £1.5M (approx. ₹15 crore) in quarterly ad spend for top-tier accounts like Toyota & Lexus UK, Mazda UK and Sage Group, building strategies that improved ROAS and drove sustainable growth. Prior to that, at Flipkart Group Entity - ANS Commerce, I handled portfolios achieving 5.5–6X ROAS and generating ₹3 Cr+ in monthly revenue through full-funnel campaigns. I’m passionate about blending creativity with data, leveraging AI-driven insights and automation to refine targeting, accelerate testing and make smarter budget decisions.