Ankeet Tripathy
Head of Marketing Tata Steel (all India) at Tata Steel
Based in Kolkata, India
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Seniority
Other
Department
Other
Location
Kolkata
Industry
Mining
Company size
56K
Contact information
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a•••••••@tatasteel.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Ankeet Tripathy
With over 18 years of diverse experience in marketing, brand strategy, and digital transformation across construction, manufacturing, and media industries, I have successfully managed brands generating annual turnovers of Cr (~$500M). Currently leading national marketing at TATA Steel, I drive cross-functional teams to achieve ambitious revenue and branding goals through data-driven strategies, innovative campaigns, and seamless consumer experiences. My expertise spans across digital & performance marketing, data analytics, brand premiumization, Go-to-Market strategies, and omni-channel management. From crafting impactful campaigns to driving ROI with advanced analytics and tools, I thrive on delivering measurable results. Key achievements include: Consecutive year-on-year volume growth higher than industry growth. Amplifying value-added product sales by by double digit Y-O-Y Managing brand promotions and marketing performance for over 5 million customers annually. Proficient in leveraging tools like Power BI, Salesforce, and HubSpot, and skilled in Python, SQL, and generative AI, I bring a tech-driven approach to marketing innovation.
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