Ankesh Bansal

Background

About Ankesh Bansal

OVERALL EXPERIENCEA portfolio with knowledge of Integrated Media strategy with more than a decade of work ex in client management across various markets along with Retail measurement service that included business development.MULTIMARKET/CATEGORY EXPERTISEClosely worked on FMCG category within India & Malaysia. Currently, working in Delhi, India with Starcom as Client Lead (VP) on Dabur leading Integrated strategy & managing key portfolios. Previously worked as client lead on LG managed Integrated Media communication & Global reviews /audits. From an international perspective, was in Malaysia with 1 year in Nielsen on the Select division, handling 45+ FMCG clients across 50+ categories, handling Retail measurement. Prior to it (Malaysia, since Aug 2013) in one of the key agency Carat, handling a diversified portfolio including FMCG, Consumer Electronics & Pharmaceutical sector, giving me an edge of understanding multi ethic, diversified and complex market dynamics. Having worked in India (Bangalore & Mumbai) for more than seven years, I have handled multiple categories including FMCG, Broadcast Channels, IT products & Services, Consumer Electronics, Pharmaceuticals, Tyres, Liquor, Biscuits, Mobile phones, Financial Services & Products, Automobiles, Hospitality/ Travel and Airlines.