Ankitha Ramakrishnan

Background

About Ankitha Ramakrishnan

Experienced business intelligence professional, data/ web analyst, UX researcher and strategist, with a proven track record of leveraging data-driven insights to empower organizations and drive strategic decision-making. Core Skills: 1. Data Analysis & Business Intelligence – Expertise in data modeling, visualization, and analytics using tools like Power BI, Tableau, Looker, Qlikview, Domo, Datorama. Digital & Web Analytics – Proficient in Adobe Analytics, Google Analytics, Adobe Experience Platform, Adobe Target, Adobe Campaign Manager, Adobe Launch, Google Tag Manager and Customer Journey Analytics for tracking and optimizing digital experiences. UX Research & Strategy – Skilled in user experience research, website optimization, and A/B testing to enhance customer engagement, using tools such as Optimizely, Content Square, Quantum, Miro, etc. Marketing Analytics & Performance Tracking – Experience in managing and analyzing digital marketing campaigns using Google Ads, Meta Ads, HubSpot, and Mailchimp. Data Infrastructure Development – Ability to connect multiple data sources (retail portals, eCommerce systems, etc.) to build automated reporting systems. Stakeholder Collaboration & Consulting – Proven ability to work with cross-functional teams, executives, and clients to deliver data-driven insights and strategic recommendations. Dashboard & Reporting Development – Experience in creating automated and interactive dashboards to track business KPIs. Technical Tools & Software Proficiency – Strong command over MS Excel, SPSS, Stata, SAS, Qualtrics, Medallia, etc. Project Management – Experience in handling multiple projects with tools like Jira, Asana and Trello. Social Media Strategy & Analytics – Experience in developing data-driven social media strategies, increasing engagement, and optimizing campaigns using platforms like Facebook Ads, Twitter Ads, and Buffer. Strengths: Analytical Thinking: Ability to derive actionable insights from complex data sets. Problem-Solving: Expertise in identifying business challenges and using data-driven solutions. Strategic Mindset: Strong focus on aligning analytics with business goals and decision-making. Communication & Presentation Skills: Effective in creating reports and presentations to convey insights to stakeholders. Leadership & Team Management: Experience in leading teams and mentoring junior analysts. Digital Transformation Expertise: Skilled in optimizing websites, mobile platforms, and digital marketing strategies.