Anmar Abbas

Background

About Anmar Abbas

I'm Anmar, Helping Business Build revenue infrastructure and drive growth with Modern Data Stack, MarTech integration, and Scientific Performance Marketing. Modern Digital businesses need 3 Core transforms. Modern Data Stack. Extract all your data and load it into a data warehouse to build centralized single sours of truth (business brain), then build automated BI dashboards that help you gain visibility, and confidence and answer your top hot business questions. Event Tracking and Product Analytics- for digital products, SaaS, eComm: understand customer behaviors on the web/app and see if they are using product features and when, where, and why they are stuck- for B2B Lead Gen business: closing the gap between what happens on the web, to what actually drives revenue by associating website activity to down-funnel metrics. Martech & Data integration. Build the perfect integrated MarTech stack and set up marketing automation for growth, which include a customer engagement platform, CRM, Marketing Automation, and all MarTech, FinTech tool. Those tools need to love and work with each other, no systems silos. You can achieve that with the help of CDPs and reverse ETL. When you implement those three transformations in your business, that means you build the revenue infrastructure that will help you grow and scale. The outcome will be: 1. Scientific Performance Marketing. It’s much harder to scale paid channels after a certain point because of negative marginal returns, and the paid game will be much harder in a cookieless world. But when you have web analytics and MarTech integration in place, you will increase the return on paid traffic, as your integrated, automated systems will help you capture the traffic and close the sale on the next stage. Scientific experimentation and A/B test. How fast can you go from zero to dominating a market? As fast as you can split test. Yes, the ability for fast, scientific A/B tests is the main differentiator between high growth and average business, and without the Analytics and Martech integration, there is no scientific experimentation. Personalization and Customer Experience (CX) the CX, and Personalization result from Closed Loop Analytics and MarTech integration. I believe modern digital organizations must complete the 3-Core Transforms before talking about paid traffic, CX or MarTech. Building data and revenue infrastructure first. read more: I work hard to write blog posts that add value and make it worth your time- Mobile +971585928175