Anmol Rohatgi
Enterprise Architect Marketing Technology at Idfc First Bank
Based in India
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Seniority
Other
Department
Other
Location
India
Industry
Banking
Company size
49K
Contact information
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a•••••••@idfcfirstbank.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Anmol Rohatgi
I help organizations unlock measurable business value from their marketing technology investments. With 15+ years of experience across BFSI, retail, QSR, and automotive, I specialize in customer success, Martech strategy, and digital transformation. My strength lies in bridging business goals with technology adoption—enabling scalable, personalized, and compliant customer engagement. At IDFC FIRST Bank, I define and execute the Martech strategy across Salesforce, Clevertap, and custom platforms. Previously, at Mirum (WPP), I built and led a 25+ member Salesforce Marketing Cloud practice with 0% attrition, while advising global and India enterprise clients on their Martech roadmaps. I’m passionate about- Executive workshops & C-level consulting – discovery, strategy, and value realization - Customer success leadership – building high-performing teams, ensuring adoption, enabling growth - Martech innovation – Salesforce Data Cloud, AI-driven personalization, and insight-led engagement Currently pursuing an Executive MBA (Senior Management Program) at IIM Calcutta to further strengthen my leadership and strategic decision-making.
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