Ann Bender

Background

About Ann Bender

At Viasat Inc, my role as Customer Communications Manager centers on designing transformative customer experiences. Leveraging three decades of expertise in marketing communications and online marketing, the key is to craft strategies that resonate with customers globally, emphasizing satisfaction and loyalty. The initiatives I've implemented include marketing and transactional emails, customer onboarding, and retention programs, all underpinned by robust data analytics to measure success and pinpoint areas for innovation. Our team's efforts focus on understanding customer behavior to refine communication tactics and drive long-term engagement. Equal parts creative and technical, I develop product roadmaps, identify market segments, and determine how email, direct mail, and SMS can increase sales and drive conversions.