Ann Challis

Background

About Ann Challis

I transform established companies' marketing functions into scalable growth engines that drive revenue, connect with customers, and strengthen brands. My leadership philosophy aligns with Dr. Alison Fragale's research on "Likeable Badasses"—professionals who achieve success by combining genuine warmth with confident assertiveness. I've found this balance builds productive teams and meaningful business relationships, allowing me to maintain high standards while fostering an environment of trust and collaboration. As a leader with Futuristic and Strategic strengths, I see possibilities where others see obstacles. My approach begins with creating a compelling vision for marketing's contribution to growth and helping stakeholders imagine what's possible beyond current limitations. Then, I build the systematic processes needed to turn that vision into reality. I believe in starting with customer needs rather than products, integrating sales and marketing through shared goals, and developing teams with both capabilities and culture to sustain transformation. My military background brings a structured approach to planning while my creative side loves finding unexpected solutions to complex problems. What I've built: Organic digital and CRM program generating $42M+ in revenue at Goosehead Insurance Marketing teams of 50+ professionals who consistently exceed targets Customer-first brand strategies that increased engagement by 65% at BlackRock Franchise development program that improved productivity by 86% People describe working with me as energizing, focused, and refreshingly direct. I combine big-picture thinking with attention to detail, and I'm equally comfortable discussing creative concepts or analyzing performance metrics. I care deeply about developing talent on my teams—watching people grow into their potential might be the most rewarding aspect of leadership. I believe in setting clear expectations, providing both support and accountability, and creating environments where strategic risk-taking is encouraged. My sweet spot is organizations that are: • Companies seeking transformation or accelerated growth • Businesses ready to unify sales and marketing functions • Companies with untapped customer data and market potential • Organizations where I can build something meaningful and sustainable If you're looking for a marketing leader who combines strategic vision with practical execution, who balances brand-building with performance metrics, and who creates high-performing teams through a blend of warmth and competence—let's talk.