Ann Coffou

Background

About Ann Coffou

Entrepreneurial marketing, branding and business and channel development professional. Substantial cross-industry SaaS experience in technology, healthcare, data analytics and manufacturing. Strategy creation and implementation, product development, business and channel development, marketing and management. Successfully renamed, rebranded and re-launched a company to position it for market expansion and to become an industry leader. Published author, experienced public speaker and company evangelist, able to lead, motivate and establish trust and loyalty at all levels internally and externally. Expert relationship manager. Key strengths include: Entrepreneurial – Founded and managed three companies, sold two. Always approach business challenges from both the owner and customer perspective. Adept at identifying and seizing promising new business opportunities. Revenue Generation – Create and implement programs to increase revenue, maintain or increase client retention, and reduce sales cycle. Marketing Strategy Creation & Execution – Develop and implement marketing plans that encompass market segmentation, product development, go-to-market strategy, social media, positioning, lead and revenue generation. Product Development/Management/Marketing – Design, manage development, launch and market new products that meet customer requirements, gain market acceptance and exceed revenue targets. Marketing ROI Analytics – Create, launch and manage integrated marketing and social media campaigns designed to generate market awareness, leads and new revenue streams. P&L Management – Multi-year P&L management of $K to $MM business units and new ventures. Leadership & Management – Define and communicate goals and objectives aligned with company strategies. Built and managed direct and cross-functional teams of 2 to 125 people.