Ann Conway

Background

About Ann Conway

Amplify works with retailers who- Are losing share of wallet with existing customers and find it harder to acquire new ones in a changing shopping landscape - Launched strategies to improve the customer experience that are disconnected and don’t drive business results - Are struggling to personalize shopping journeys because they can’t meaningfully tell customers apart from their data - Leave money on the table because of low selling effectiveness What we do: Amplify designs seamless omnichannel shopping experiences so good they are a competitive advantage that boost customer acquisition, conversion, and loyalty. How we are different: Amplify uses Experience Engineering to create a rich view of the end-to-end customer experience, and connect customer data and human insights to retailer touchpoints to drive customer behavior. What we produce- Diagnosis: A deep analysis of today’s experience that identifies the biggest barriers and missed opportunities to attract, convert, and engage target customers - Data blueprint: A map of the data available in the shopping journey, and the missing pieces needed to identify customers and deliver effective personalization - Future journeys: Data-driven customer experiences that serve the right options at the right time, and make them easy and delightful to act on- Growth strategy validation: Customer experiments that measure whether new products, interactions, or business models change behavior and meet business goals, so stakeholders can make informed decisions about where to invest.