Ann Evans

Background

About Ann Evans

I’m driven by team collaboration and its role in discovering and actualizing efficiencies. I'm passionate about the power of an outside-in approach to inspire beautiful and smart design and that close partnership with clients and creative teams build better brands and stronger identities. CAREER HIGHLIGHTS: • Partnered with Design to establish global brand assets for Downy/Lenor and managed the rollout of the new identity in 12 regions, across the full Brand architecture, resulting in double digit growth vs. the year before in North America. • Led the redesign of the Downy/Lenor premium packaging lineup, resulting in a reduced global product complexity and a soft launch that delivered significantly above forecast. • Managed the complete portfolio redesign and delivery of 80+ artwork files for Dixie. • Led the proposal of a global image library, in the wake of a brand redesign – resulting in a photoshoot, videoshoot and development of hand-crafted illustrations, setting a precedent for placing value on the intellectual property developed by company designers. • Implemented steps into our internal process to optimize team efficiency by minimizing duplication of efforts and utilizing team strengths to improve profitability across three struggling brands. • Regularly collaborated with global network to develop locally and globally relevant ideas, which led to visionary executions and delighted clients. Notably, the launch of Unstopables that is ranked in the top 1% of all Consumer Packaged Goods launches, with continued annual growth and successful expansion into additional categories. • Selected by Team P&G’s executive leaders as a 2015 Rising Star, recognized for my passion, commitment to excellence and leadership on the Global Fabric Care business. • Implemented steps into the process that encouraged team collaboration, improving profitability and closing loss gap of approximately $100K on a key initiative for the agency. • Partnered with the creative team to develop the NA strategy and led the production of marketing materials for the launch of 350+ new products in four weeks. • Spearheaded several big idea generating work sessions, resulting in successful concepts and design strategies across multiple brands and initiatives. The process led to a proposed global corporate tool and received interest from the CEO and CFO for future incorporation.