Ann Herrick

Background

About Ann Herrick

With over 20 years of experience in eCommerce and marketing, I am a visionary leader who leverages data-driven insights, creative storytelling, and strategic alliances to drive growth and engagement for retail and CPG brands. As the Vice President of eCommerce and Digital Marketing at AreYouGame.com, I am responsible for developing and executing a direct-to-consumer business model that delivers exceptional results in a competitive and dynamic industry. Since joining AreYouGame.com in Aug 2020, I have led several initiatives that have increased sales, traffic, and conversions for the online gaming retailer. I launched a new consumer-friendly eCommerce website on Shopify, resulting in a successful migration without technical issues and a 40% increase in organic search rankings in the first 6 months. I also implemented a comprehensive SEO strategy that boosted organic traffic by 80% year-over-year during 4Q. Additionally, I created and executed digital marketing campaigns utilizing consumer database (CRM), website, social and consumer insights, generating 10x digital sales growth while maintaining offline store sales. My passion is to create engaging, integrated, and innovative marketing solutions that connect with consumers and achieve positive financial outcomes.