Anna Aitchison

Background

About Anna Aitchison

I’m a seriously innovative and creative communications, marketing and PR leader. I am skilled at identifying and solving business problems and developing and implementing marketing, communications and corporate affairs strategies that are aligned with business priorities, have clear objectives and measurable results. These days I’m at my best creating engagement strategies for companies or organisations experiencing significant change. I know how to find out what an audience needs, and create compelling communications and activities to drive them to act in the way I need them to, whether that’s to understand something, think differently about it, to feel a certain way or take a specific action. I’m able to quickly simplify complex ideas and turn them into interesting and engaging content across any media – social, online, digital, experiential, print. I’ve got some Effie, Midas Gold, Webby and CAANZ award-winning campaigns under my belt such as Co-op Bank’s “Crack the good stuff, Dennis”, Co-op’s mobile app and ANZ’s original “We live in your World” ad series.