Anna Barroin

Background

About Anna Barroin

With over 8 years of expertise in the perfumery domain, I've cultivated a diverse skill set through entrepreneurial ventures in the area of travel sensorial experiences and customized private events, alongside strong retail experience in Paris. My passion lies in Creation, Leadership, People & Services, with accreditation as an advisor in both the perfume and wine industries, ensuring the delivery of unparalleled sensorial experiences. I've been awarded the WSET level 2 with distinction. Furthermore, I boast over a decade of international experience in internal & external communications, leadership, corporate communications, media campaigns, events organization, and charity and sponsorship projects. Here's a snapshot of my key skills: • Lifestyle value proposition in hi-end retail and hospitality areas- Sales expertise and perfume advisory services - Perfume coaching; training and conducting the master-classes - International business development and strategic planning, elevating business - Operational marketing and event management • Event management and business development- Crafting tailor-made programs and events to precisely match client requirements, from conception to budgeting, with innovative ideas and high-level execution • Digital Communications- Developing and executing internal and external communications strategies, plans, and tools - Comprehensive marketing communications, including the creation of visual materials - B2B and B2C digital communications encompassing social networks and website content management • Client Relations/Employee Management- Fostering a positive professional environment and enhancing employee and client well-being through various events, activities, workshops, and services - Dedication to bespoke client service with meticulous attention to detail, including loyalty program implementation - Proficient in creating structural guidelines, training materials, and policies - Establishing effective internal communication and fostering motivation and encouragement within the company