Anna Berg

Background

About Anna Berg

Driven by a desire to improve – whether it’s structure, conversion, collaboration or user experience. Currently working as a Product Owner at Västtrafik, leading the development of geographic information systems critical to public transport operations across channels and systems. With a strong background in e-commerce, I’ve held Product Owner roles for lindex.com and vasttrafik.se, and led digital development at Redcats Nordic (Ellos, La Redoute, Jotex). I thrive where strategy meets operations – working with roadmaps, prioritization frameworks, user insights and team leadership in complex environments. I enjoy creating clarity and building structures that last – while staying curious, collaborative, and open to change. I believe in empowered teams, continuous improvement and real value for real users. What I’ve done: – Led two backend-heavy teams at Västtrafik managing 30+ systems in the geographic data domain – Initiated and led product vision and roadmap work for vasttrafik.se – Launched a responsive version of lindex.com across 30+ markets, improving all key KPIs – Built data-driven workflows and analysis support using Power BI – Extensive experience driving change in both public and commercial sectors What I know: Product ownership • Agile methods • Prioritization & needs analysis • Digital strategy • Geographic information • Data-driven development • Power BI • Backend & web • Team leadership • Product vision • Impact Mapping • UX & user focus • Change leadership • E-commerce • Public digital development Creative. Result oriented. Flexible. Analytical. Curious. Always learning.