Anna Bradford

Background

About Anna Bradford

Hi! I’m going against the grain and writing in the first person — how modern!For nearly a decade, I’ve helped brands create better, more meaningful experiences for their customers — driving measurable outcomes like increased acquisition, higher spend and frequency, and greater retention. My experience spans both B2C (retail, consumer goods) and B2B (professional services across a variety of industries), and I thrive at the intersection of customer insight, creativity, and commercial impact.My sweet spot? Building strategies from the ground up that connect what customers want with what businesses need. I’ve redesigned and relaunched a global loyalty program on Salesforce’s loyalty tech — one of the first programs to go live on the platform — and its success became a global case study. These days, I help organisations unlock value through marketing strategy and operational transformation.I’ve been told my superpower is reading a room, connecting dots others miss, and turning bold ideas into outcomes senior stakeholders can rally behind. I’m as comfortable leading high-impact projects as I am rolling up my sleeves to solve a customer journey puzzle — always with a strong point of view and a collaborative spirit.Outside of work, I’m training for a sub-30-minute 5K, planning my 2026 garden party wedding, and chasing the best street food with my mini golden retriever, Wilson, in tow.Let’s connect — especially if you’re into loyalty, creative strategy, or making customer magic happen.