Anna Celander

Background

About Anna Celander

What's your story? Everyone has one. Here's mine: As a former journalist turned entrepreneur turned communication manager, I've worked with some combination of storytelling and leadership for most of my career. I've had the privilege of working as a CMO in advertising and Head of Communications in advanced science, leading talented teams and organizations toward fulfilling their missions through communication. What I bring to the table is primarily creativity, curiosity, and strategic direction. Key skills: • Finding the essence and identifying common denominators to create strong messages. • Driving measurable business results from stories and PR. • Creating data-driven strategies. • Shaping a strong brand voice and long-term positioning. • Inspiring groups to reach set goals together. I've been hired as a strategic communication advisor for World Trade Center, IKEA, Ørsted, etc. I've also been a frequent mentor and keynote speaker. Hired as a teacher/lecturer by Berghs School of Communication, Malmö University, Medieinstitutet, Grafiska Akademin, Campus Västra Skaraborg, Lund University, Sveriges Facköversättarförening, Kristianstad kommun, and regional networks within entrepreneurship and innovation, such as Tillväxt Malmö. In general, I believe in co-creation, sharing, and having fun!