Anna Dawson

Background

About Anna Dawson

Hi, I'm Anna, a passionate and versatile producer from Auckland, New Zealand, with a love for all things creative. I specialise in live events, activations, and film/TV, combining strategic thinking with a strong creative flair to bring ideas to life. With a BCom/LLB from Victoria University of Wellington (majoring in marketing), a Diploma in Production & Performing Arts from The Actors Program, and admission to the bar as a barrister and solicitor of the High Court of New Zealand, my background is broad and unique. Though I’m no longer practicing law, the skills I gained in that world - critical thinking, attention to detail, and stakeholder management, continue to serve me well in my creative career. Currently based in Amsterdam, I’m the Senior Global Event Producer at pioneering tech and creative agency DEPT, where I focus on delivering innovative and impactful experiences – from brand activations to world class functions to music events and shoots. I’ve worn many hats- Business Developer and Administrator at SPRMRKT LTD - Artist Liaison and Production Coordinator at major festivals, including Rhythm & Vines and Coachella with Human Person & SPRMRKT LTD - Global Head of Regulatory Compliance and New Product Developer at ZURU Edge - Marketing tutor at Victoria University of Wellington - Legal researcher, commercial team member, and PA across top NZ law firm Russell McVeagh and Clifton Chambers I’ve also led marketing for an international children’s swimwear brand and have over 5 years of experience as a freelance producer, with a special focus on music videos and long-format. With a strong mix of logistics, creativity, and people skills, I thrive in fast-paced environments where collaboration and innovation intersect. I love creating meaningful, beautiful work - always on time, always on budget. Let’s connect!