Anna Etheridge
Member Experience Readiness Lead at Vancity
Based in Vancouver, Canada
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Seniority
Manager
Department
Operations
Location
Vancouver
Industry
Financial Services
Company size
2.5K
Contact information
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a•••••••@vancity.com
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Background
About Anna Etheridge
I’m a values-driven change leader who champions inclusive, proactive, and sustainable decision-making. While building authentic relationships comes naturally, my true strength lies in navigating ambiguity—bringing structure to complexity and turning uncertainty into opportunity. My career has been shaped by close collaboration with senior leadership and deep involvement in enterprise strategy. This experience informs my people-centered approach to change management—one that not only achieves project outcomes but strengthens change leadership and builds long-term organizational capability. From leading readiness for core banking transformations to supporting the launch of Canada’s first Visa Carbon Counter, I blend empathy with execution and systems thinking with action. I thrive in complex environments, align cross-functional teams, and design strategies that deliver real adoption—not just implementation. Change is constant—and people are always at the center of it. If you're exploring ways to enable readiness, grow change maturity, or elevate both member and employee experience, let’s connect.
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