Anna Fischer

Background

About Anna Fischer

Experienced marketing professional with a focus on brand and strategic marketing in international B2B environments. I’ve always been fascinated by the role of brand management and marketing in shaping a company’s image. A strong brand is more than a great product. It is the story behind it, the experience it creates, and the relationships it builds. That is what drives me. At SPARQUE.AI, Intershop’s brand for AI-powered personalization, I lead brand development, strategic marketing, and execution. From positioning and campaigns to hands-on initiatives, I ensure the brand has not just a presence in the market, but a clear and differentiated voice. I thrive in fast-paced, international environments where flexibility, focus, and collaboration are key. I enjoy working at the intersection of strategy and execution, because great marketing is not just about planning; it is about driving measurable results. Marketing is always evolving, and that is what I value most. There is always something to refine, learn, and improve. If you are passionate about brand and strategic marketing, I am always happy to connect.