Anna Fleet

Background

About Anna Fleet

I'm a professional writer, editor, SEO/SEM, and content strategist with a lengthy track record of driving massive engagement online. I seek opportunities that provide rewarding challenges in data-driven digital publishing while allowing me to focus on my passion for storytelling and communication. I served as the Editorial Director for a digital marketing startup that averaged 2 million per month in revenue. I developed content style guides, collaborated with dev teams to build editorial tools, and established content publishing processes for the entire organization. Digital marketing leader and mentor—led and collaborated with large teams of in house and freelance writers, editors, and mentored co-op students from the University of Waterloo. Over a decade of creating and publishing content across a variety of industries and in a multitude of formats—including SEO-rich blog posts, landing pages, webpage copy, sponsored articles for paid marketing campaigns, customer success stories, case studies, tech writing, UX writing, internal comms, whitepapers, press releases, paid ad copy, event brochures and signage, email campaigns, organic and paid social media posts, and more! I'm versed in all aspects of content management for entire organizations, overseeing content management systems (CMS) like WordPress and HubSpot, and managing social media for hundreds of client sites simultaneously. Post-graduate in New Media/Journalism. Specialties: Content Strategy, Marketing Strategy, Content Marketing, Ghost Writing, Copywriting, Copy Editing, Technical Writing, Marketing communications, Blogging, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Persona Creation, Organizational Leadership, Management & Team Building, Corporate and Internal Communications.