Anna Goh

Background

About Anna Goh

I’m a passionate and adaptable marketing professional with diverse experience spanning digital marketing, motion graphics, and research. With a knack for both creativity and analysis, I have worked across different industries—from creating animations for game startups to managing marketing campaigns for global innovation events. Currently, I contribute to the growth of SMU’s Institute of Innovation and Entrepreneurship as a Student Marketing Assistant, helping drive visibility for the university’s entrepreneurship programs. My roles as a freelance motion graphic designer, video production crew member, and teaching assistant have developed my ability to work under pressure, collaborate effectively, and creatively solve problems. I enjoy using my skills to bridge the gap between technical execution and storytelling, always aiming to leave a positive impact on any project I undertake. I’m particularly interested in innovation, design, and technology, and I’m driven by the opportunity to apply my skills to new challenges, whether it’s crafting an engaging marketing campaign or conducting research to advance academic work.