Anna Jones

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About Anna Jones

Anna Jones is a seasoned brand strategist, Chief Marketing Officer, and CX Architect with a track record of driving transformative change across industries. With expertise in tech, travel, retail, and food, she has played a pivotal role in propelling challenger brands forward against established players. Currently leading sales and marketing at Ormina Tours, a luxury tour operator, Anna shapes brand strategy across all touchpoints and spearheads the tech development of the TripBuilder platform. Her strategic vision ensures Ormina Tours remains at the forefront of premium travel experiences. Previously, as CMO of Guzman y Gomez, Anna guided the brand’s strategic direction across marketing, digital, and customer experience, reinforcing its position as an industry leader. Prior to that, as National Marketing Manager at Red Rooster, she championed the removal of artificial colors and flavors from the menu and secured a strategic partnership with Sumo Salad—showcasing her commitment to innovation and customer-first thinking. Anna’s expertise extends to the agency world, where she managed the General Motors account at William Morris Agency and oversaw the global Mattel Girls business at Y&R Los Angeles. Her career began in television, working for HBO and NBC in New York, bringing a unique storytelling perspective to her branding work. A respected voice in the industry, Anna is a regular speaker at corporate events, conferences, and trade functions, where she shares her insights on brand evolution, customer engagement, and industry disruption.