Anna Jonsson

Background

About Anna Jonsson

20 years as a Marketing Manager, Group Marketing Director or CMO in Sector Alarm, If P&C Insurance, Swedbank, BNP Paribas Cardif, Witre/Ikaros Cleantech • Dedicated, solution-oriented and communicative leader • International marketing and brand building skills in Sweden, Norway, Finland, Denmark, France, Ireland and Spain • Proven experience of develop and implement Marketing Strategies; Brand position, Inbound/Outbound, Digital Marketing, Media channels, Advertising, Content, Omni-channel • Experience Leader (+ 30 employees) • Change Manager (experienced and certified)• B2B and B2C in Retail, Finance, Banking, Automotive, Insurance, Health, Security IOT• Team player • Lived in France and England, and worked with marketing assignments in Norway, Finland, Spain, France, and Ireland • Certified Boardmember by Styrelseakademin. Additionally, I bring broad experience from multiple companies and industries, evaluating marketing organization efficiency against best practices—both overall and specifically within digital marketing. This includes assessing agency collaborations (creative, media, digital, event, web, etc.) and optimizing the full customer journey—from awareness and first contact to conversion and ongoing engagement (e.g, reviews, cross-sell, upsell). I also ensure the right Martech (SaaS) solutions are in place to support and streamline this journey and associated workflows.