Anna Kertes

Background

About Anna Kertes

Manage the whole value chain from idea to commercially launched product. Market Research & Plan Strategy Trend Business Analysis Concept Product Development Story GTM Launch WHY HIRE ME? Creates strategic plans and lead the innovation process agile in organization to achieve corporate business goals. Effective at market and competetive intelligence finding solutions to changing trends and consumer behaviors. Takes responsibility for constant learning by digital education, webinars, trend institutes, fairs and networking. Develops innovative solutions and commerical concepts with relevant communication in line with brands. Motivates succesful teams through joy and listening. Clarifies goals and creates action to achieve measurable results. EXPERIENCES • 20+ years experience from strategic and operational work in the lifestyle and interior industry • Extensive experience in disciplines as innovation, branding, communication, PR and marketing • 7+ years expericene of work in management groups with strategic focus for change and expansion LEADERSHIP • 18+ years experience as a leader coaching winning teams • Led 6 teams with different focus during the boom and bust All employees have stayed during my time as a leader, which shows that I build teams with community and belonging that thrive and develop. RESULTS • 25+ profitable collections created in collaboration with well known designers and brands • The products have been published in 250+ magazines as Elle Decoration and on TV giving high PR value • Created effective marketing campaigns and identified sales channels that have generated call-to-action and many new customers under tight budgets and tough deadlines • Developed and implemented business and marketing plan for two companies • Strategy and GTM plans for global brands as Hugo Boss resulting in growth and awareness in line with brand COLLABORATIONS Micael Bindefeld, Lars Wallin, Disney, Maria Montazami, Finn Schjøll, Bertil Vallien, Göran Wärff, Kosta Boda, Dyrberg/Kern MODERATOR Responsible for 5+ major press events that have led to extensive visibility in the press and media. SPECIALTIES Innovation Lead, Marketing, Branding, Change Management, Business Analysis & Strategy, Product Development, Category Management, Concept, Storytelling, GTM, Event TRICKS FOR SUCCESS: Zoom in and out MY SIGN: Curious with a lot of ideas & energy! PRIVATE: Passionate about interior, fashion, house and garden anna.kertes3@gmail.com +46 (0) 704-19 46 17