Anna Palahicka

Background

About Anna Palahicka

With over three years of experience in online marketing, I am a passionate and driven account strategist at Criteo, a global leader in commerce marketing. My mission is to develop and cultivate strong and productive partnerships with clients, and to provide them with top-level strategic account management. I have a master's degree in international business, and I have studied and worked in different countries, gaining valuable cross-cultural and linguistic skills. I believe that diversity and inclusion are essential for innovation and growth, and I strive to bring diverse perspectives and experiences to my team and my clients. In my current role as an account strategist for the DACH region, I work with advertisers across different channels and inventory types, educating them on Criteo's technology and solutions. I analyze a wide range of performance metrics, and provide personalized and optimal recommendations to improve campaign performance and customer satisfaction. I also define long-term action plans and negotiate yearly budgets with my clients, ensuring that their objectives are met or exceeded.