Anna Passmore

Background

About Anna Passmore

Strategic communications professional with 10+ years’ experience shaping global narratives and brand reputation for high-value audiences in the art and luxury sectors.Over the last decade, I’ve led communications and partnership strategies at agency and in-house, working with prestigious institutions, luxury brands, and cultural organisations to drive international media coverage, elevate brand reputation, and engage global audiences. Clients and partners I have worked with include the Women’s Prize for Fiction, JGM Gallery, M&L Fine Art, M&G Investments, Fondation Maeght, Whitechapel Art Gallery, Matches Fashion, Bold Tendencies, Sovereign Art Foundation, Musée National Picasso-Paris, Royal Academy of Arts, Taschen, Stella McCartney, and more.Currently Senior Press Officer, UK & Europe, at Phillips, leading media strategy and high-profile campaigns across international luxury and art markets. I specialise in strategic communications and high-value audience engagement, leveraging creativity to deliver measurable impact.