Anna Paykina

Background

About Anna Paykina

As a Senior PMM at Cerbos, I’ve leveraged a decade of experience across diverse sectors on three continents to boost our company’s growth and visibility. A major milestone was leading marketing for the Cerbos Hub launch. Our marketing efforts secured an exclusive press release with TechCrunch, doubled our site visitors during the launch and subsequent days, and saw a 17% increase in our user base within two weeks of the launch. In addition to implementing and managing our marketing budget, I’ve also ramped up conference participation by >50%, and facilitated >80% user base increase since joining Cerbos. My efforts in enhancing digital presence, refining our messaging, and forging strategic media partnerships have resulted in a 30% increase in organic website traffic and a >60% rise in placements in top-tier publications. Prior to Cerbos, I fostered Voximplant’s global expansion, resulting in a 20% MoM lead increase, initiated programs for Startups and Nonprofits, launched two successful podcasts, and contributed to a 20% QoQ revenue growth. I welcome the opportunity to connect with fellow professionals to share ideas and learn from each other’s experiences. Please feel free to reach out! What is Cerbos and Who We Help Just as Stripe has built a $50 billion dollar market cap in the financial infrastructure space and Auth0 built a $6.5 billion dollar private exit in the identity verification space, Cerbos is looking to do the same for authorization within Devops. We’re taking a new approach to authorization by decoupling the authorization layer from the core products codebase, so that developers can build faster, make the move to higher-ticket enterprise sales quicker, and get time back to focus on customer-facing features. Results from Our Customers Nook [3x the number of users per client than before] Salesroom [Improved bandwidth to focus on revenue generating features] Withloop [Saved up to 6 months of dev time] Utility Warehouse [Streamlined access control, allowing focus on platform enhancement] NTWRK [Latency reduced to microseconds for improved user experience and rapid app updates] Where to Learn More Get started with Cerbos, our free open-source product that requires no signup using the link in my featured section.