Anna Penney

Background

About Anna Penney

Senior leadership experience in complex global organisations: leading high performing teams; providing counsel at board level; with talent management; running digital strategies; film & TV launches; red carpet / event management; managing press offices + UK & global PR agencies; extensive risk assessment / crisis comms SPECIALISMS: Marcomms specialist, experienced in building reputations for media brands: TV, film, music and podcasts Leading talent, directing events & set visits, junkets, asset management, developing strategies to build brands Event management: producing events for leading brands Senior management interface and influence people at all levels. Enjoys mentoring and nurturing staff Results driven; ensuring campaigns are delivered on time and on budget, while meeting KPIs - analysing campaigns and trends Trouble-shooter adept at improving marcomms systems by influencing change, implementing new structures and reducing costs to meet corporate objectives Crisis management and risk assessment Managed teams of five to 15 people, across multi-platform campaigns A confident and resourceful self starter able to work on own initiative or within a team Excellent media contacts, enabling campaign-specific consumer targeting, aligned with brand positioning Use influencers to bring social campaigns alive in credible way eg FB live, live tweeting, Instagram stories Corporate comms strategies: global toolkits, events, awards, speaker opps KEY CLIENTS: Home Ents: Amazon, NBCUni, Walt Disney, Sony, eOne, ICO, Fremantle Film: Sony Pictures, Warner Bros, Icon, Momentum, Fox, Walt Disney Studios, MGM, Verve, NBCUniversal TV: Viacom: Paramount Network, Channel 5; BBC; Discovery: TLC, EuroSport, Disney Channels; Sky Living, UKTV: Dave; SyFy, Turner: TCM, Cartoon Network, Cartoonito, AdultSwim, Nuts TV; Warner Bros; Channel 4 Music: Lulu, Blazin' Squad, EMI, MobileAct Books: Orion, Total eBound Magazine publishing: Red, ELLE, Sugar, TVHits, Inside Soap, Company, Zest Charity: Amnesty, Edinburgh Int TV Fest