Anna Pitner

Background

About Anna Pitner

I was a digital girl way before it was cool. At 10, I was already exploring Photoshop and building websites. By 14, I was writing digital short stories. At 17, I published articles on Israel’s largest youth site — and at 19, I launched a freelance copywriting business. Since then, I’ve worked with over 200 clients in digital marketing — across sectors like education, professional services, finance, real estate, e-commerce, and nonprofits. I've led campaigns as a strategist, conversion copywriter, and client lead — and today, I serve as Head of Copy & Strategy at one of Israel’s fastest-growing digital agencies. I lead a remote creative team and oversee marketing strategy for 150+ active clients, building systems that deliver consistent results (4x–10x ROI) and scale effectively with growth. Beyond performance marketing, I’m deeply passionate about applying marketing as a force for good. Over the years, I co-founded a youth arts initiative, spoke at TEDx, and was named one of Israel’s 70 most influential teens. I've taken part in leadership programs focused on journalism, activism, and civic innovation, and I actively engage with the Effective Altruism movement — exploring how marketing can help address global challenges in scalable, evidence-based ways. I'm especially interested in the intersection between strategy, storytelling, and social impact — and how creative thinking can help mission-driven organizations grow their reach, revenue, and real-world results.