Anna Pucova

Background

About Anna Pucova

I enjoy turning brand ideas into real experiences - across integrated campaigns, retail activations and experiential, context-driven initiatives. I have worked with both global brands and locally built brands, in environments with very different levels of centralisation. This has included roles within global brand frameworks, with strong in-market ownership, as well as situations where brand and communication strategies were built locally from the ground up. My experience covers end-to-end, cross-channel marketing delivery - from digital and social media, web development and production, to agency tendering and briefing, influencer collaboration, media planning and buying, and hands-on execution of events, press conferences, trainings and B2B initiatives. Over the years, I have worked across fashion, retail & real estate and FMCG leading integrated campaigns, flagship/product launches and retail activations in both local and international contexts. I am used to working closely with cross-functional teams, agencies and HQ counterparts to get things delivered properly. I am most effective in roles that combine strategic ownership with hands-on execution, where collaboration is essential to bringing ideas into the real world.