Anna-Rae Morris
Associate Strategy Director at Gretel
Based in New York, United States
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Seniority
Manager
Department
General Business & Management
Location
New York
Industry
Design Services
Company size
77
Contact information
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a•••••••@gretelny.com
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Background
About Anna-Rae Morris
Anna-Rae works at the intersection of design and brand strategy. Originally from New Zealand, her constant drive to learn led her to move to NYC and gain her Masters in Branding at the School of Visual Arts, one of the world’s top Art and Design schools. Previously responsible for helping grow the creative offering at Flamingo New York, Anna-Rae is a founding member of brand transformation studio TRIPTK, and brings a unique design-driven lens to brand building. Always in pursuit of innovation, her work has leveraged cultural trends and design thinking to create compelling brand strategy, activations, and on-shelf products for brands within beauty (Clinique, J&J), beverage (Diageo: Baileys, Smirnoff, Tanqueray, Constellation Brands) CPG (MARS Wrigely) Entertainment (Disney), Apparel (VF Corp: Dickies, Vans, Smartwool) and entirely new, disruptive categories such as cannabis. Specialties: Innovation, Brand Strategy, Design Thinking, Strategic Design, Consumer Insights
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