Anna Sampson
Group Content and Ugc Lead at Kingfisher Plc
Based in Bournemouth, United Kingdom
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Seniority
Other
Department
Other
Location
Bournemouth
Industry
Retail
Company size
28K
Contact information
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a•••••••@kingfisher.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Anna Sampson
A senior leader in digital experience, content strategy, and ecommerce transformation, now leading content and UGC strategy across Kingfisher’s multi-brand retail portfolio. I drive scalable content innovation to improve digital experience, SEO / AEO, and engagement; delivering ROI through data-led optimisation, A/B testing, and experimentation. I shape strategy and lead through influence. Partnering with senior stakeholders, cross-functional teams, and third-party suppliers to define standards, embed best practices, and implement new technology capabilities that drive efficiency and content value. With a background in regulated industries, I bring a test-and-learn mindset to content leadership, embedding experimentation, benchmarking, and performance insights into strategic decision-making.
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