Anna Schrafft

Background

About Anna Schrafft

Hi, I'm Anna! I bring a unique blend of digital marketing expertise and product strategy experience, with a passion for creating holistic website ecosystems that drive engaged customer experiences. My career spans agency and client-side roles across B2C and B2B sectors. Pre-2020, I built my foundation in digital marketing, managing social media campaigns, SEO strategies, web development projects, and email marketing initiatives. This diverse experience gave me deep insights into customer digital interactions across different business models. The pandemic marked a pivotal shift toward product strategy. At Relationships Australia, I owned all digital web assets, making strategic decisions around platform enhancement and monetisation. At NewsCorp, I focused on platform integration strategies and vendor relationship management. Most recently at AlphaSys, I specialised in digital marketing platform integration with Salesforce CRM, ensuring seamless data attribution from websites and campaigns to customer profiles.> What I’m seeking: A client-side website-centric role where I can strategically own an entire website ecosystem. I want to evaluate how digital marketing platforms impact website experience, lead cross-functional projects that enhance user experience and lead, upskill & mentor teams while exploring AI’s impact on customer experience.> Core expertise: Digital marketing strategy, product management, platform integration, CRM systems, team leadership, AI implementation, customer experience optimisation, and cross-sector B2C/B2B experience. For me, human connection matters. Creating meaningful customer moments through and beyond the transaction is not a goal, it’s a joy. Drop me a line at anna.schrafft@gmail.com if you want to chat more.