Anna Simpson

Background

About Anna Simpson

Innovator. Strategist. Operator. I’m a results-driven executive with over a decade of leadership in medical devices and healthcare technology, focused on transforming diagnostics through product innovation, regulatory excellence, and operational scalability. From co-founding Lia Diagnostics—where we brought to market the world’s first flushable, biodegradable pregnancy test—to leading global commercialization and quality systems at Rhinostics, I specialize in turning complex challenges into streamlined, scalable solutions. My expertise spans strategic planning, product development, regulatory compliance (FDA, ISO, MDR, IVDR), and market expansion across the globe. My approach blends design thinking, systems engineering, and entrepreneurship. I thrive in high-growth environments where cross-functional teams, technological innovation, and patient-centered outcomes intersect. Whether building a new product category or scaling manufacturing and quality systems, I’m passionate about advancing health through purpose-driven innovation. My work has been honored with industry awards (NEXTY, ADC Gold Cube) and even featured in TIME, Oprah, and Fast Company. Let’s connect if you’re passionate about the future of diagnostics, women’s health, or the intersection of innovation and impact in medtech.