Anna Startseva
Product Marketing at Servicenow
Based in Washington, United States
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Seniority
Staff
Department
Advertising & Marketing
Location
Washington
Industry
Software Development
Company size
32K
Contact information
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a•••••••@servicenow.com
Phone
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Background
About Anna Startseva
Results-focused product marketing leader with a proven track record of driving revenue and growing raving fans for B2B SaaS companies. I excel at crafting compelling brand and product narratives, based on a deep understanding of customer needs, competitive landscapes, and product differentiation. My experience spans high-growth startups to established enterprises, where I've successfully led go-to-market strategies, developed impactful messaging, and enabled sales to win. Experience: GTM strategy, ICP and persona development, customer journeys, product-led growth, messaging and value proposition, product launch, competitive research & positioning, project/program planning & execution, website content development, collateral creation, sales enablement, video & webinar production, event speaker, as well as media, analyst, and government relations. Regional expertise: U.S, Europe, India, emerging markets
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