Anna Swayne
Director of Product and Customer Marketing at Nava Benefits
Based in Salt Lake City, United States
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Seniority
Director
Department
Sales & Business Development
Location
Salt Lake City
Industry
Insurance
Company size
148
Contact information
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a•••••••@navabenefits.com
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Background
About Anna Swayne
Marketing leader with 15+ years in SaaS, driving growth across the customer lifecycle, from go-to-market strategy to adoption, retention, and expansion.My experience bridges product and customer marketing, combining strategy and storytelling to turn insight into growth. I excel at bringing complex products to market with clarity and purpose, then building lifecycle programs that keep customers engaged, confident, and expanding over time.I’ve led teams responsible for go-to-market planning, launch execution, customer education, and multi-channel engagement strategies across email, in-product messaging, content, and enablement. I’m especially energized by connecting customer insights to the moments that matter most in the journey, including onboarding, activation, retention, win-back, and expansion, with a strong focus on measurable outcomes like conversion, retention, and LTV.Known for clarity, momentum, and translating complex ideas into execution that ships.
Decision-makers
Other people at Nava Benefits
- MHStaff
Marie Holmes
Solutions Consultant · Information Technology
- NMOther
Nick Mancinotti
Founding Sr Benefits Advisor · Other
- JLOther
Jeffrey Lui
VP of Engineering · Other
- JMVp
Jamie Meyer
Vice President, Client Success · General Business & Management
- SAManager
Simon Acevedo
Client Manager · Customer/Client Service
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