Anna Thofelt

Background

About Anna Thofelt

I’m a full-funnel digital strategist with 10+ years of experience helping brands thrive online. I specialise in transforming complex digital challenges into user-focused, high-performing solutions that drive results. From leading global website rollouts to developing UX, SEO and CRM content strategies, I help businesses translate their goals into smart, scalable digital experiences. I thrive on complexity and have a proven track record of leading large-scale, cross-market projects on a global scale. Currently content stream lead for Mölnlycke’s global web transformation (Project Mercury) – a multi-market rollout across 30+ countries. I work hands-on with global/local teams, developers, copywriters, and external agencies to deliver structured, high-performing content that meets both user needs and business objectives. What I do: Develop and execute content strategies that align with business goals Lead cross-functional teams, agencies, and stakeholders to deliver impact Optimize websites with SEO, UX, and data-driven insights Drive CRM, marketing automation, and lead generation initiatives to nurture customer relationships and fuel growth I work with businesses of all sizes to turn digital visions into reality – with clarity, creativity, and measurable results.