Anna Torbina

Background

About Anna Torbina

Head of Growth & Product with 9+ years of experience developing products and scaling businesses across the CIS, Europe, and the US, with a focus on revenue and profit margin. My expertise spans unit economics (P&L ownership), product marketing, and analytics (retention, conversion rate, AOV, LTV, ARPU, DAU, ROAS metrics, etc.), but my main goal is to identify growth opportunities and turn insights into sustainable business results: • - Improved view-to-purchase conversion by 20% through A/B testing of hypotheses focused on pricing and content • - Boosted retention rate +7pp. via regionalized product UX, including homepage redesign, feed ranking algorithm optimization and partner marketing highlights • - Increased profit margins by 15% through unit economics optimization in a large cross-functional project that involved changes to client, restaurant, and support product : global scaling, GTM strategy, 0→1 and 1→n, B2C marketing, product analytics (Tableau, Power BI, DataLens), engagement, A/B testing, growth across all stages of the user journey - from onboarding to retention and beyond, сross-functional Leadership I thrive in fast-paced environments where I can rapidly test hypotheses and make decisions based on data. Open to roles such as Head of Product Growth / Product Growth Lead / Senior Growth Product Manager. B2С that truly help and empower people: HealthTech, FemTech, SocialTech, DatingTech, EdTech, HRTech, TravelTech, FinTech, MobilityTech. I’m also highly engaged with the fast-evolving world of content-driven industries - MediaTech, EntertainmentTech, and CreatorTech. And happy to explore interesting B2B product opportunities as well, including MarTech, AdTech, and beyond. I truly love my work, which is why even my pet projects are connected to it. Lately, I’ve been especially inspired by AI and no-code - so as a side project, I started building my own app. This allows me to expand my expertise, continuously learn new things, and stay agile in today’s fast-changing tech landscape. Feel free to contact me via Telegram @to_anna or E-mail: torbina.anna@gmail.com