Anna Trautmann
Senior Consultant Consumer Insights at Nielseniq
Based in Erlangen, Germany
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Seniority
Staff
Department
Other
Location
Erlangen
Industry
Information Services
Company size
29K
Contact information
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a•••••••@••••••.com
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Background
About Anna Trautmann
I am a market research consultant dedicated to helping clients better address their target groups by being mindful of social consumer trends and going beyond categories to understand the entire lifeworld of consumers. The basis for this is the long-term international trend study GfK Consumer Life with respondents annually in more than 25 countries. Before this I have gathered several years of professional experience in ad hoc market research helping clients understand how consumers navigate consumer goods categories. My passion for understanding consumers is rooted in a course of studies focused on methods and theories in economics: marketing with a focus on marketing research.
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