Anna Trzaskowska

Background

About Anna Trzaskowska

Medical marketing manager, expert in strategic and operational tools with over 20 years of professional experience in blue chips companies • medical nutrition (Nutricia, Nestlé Health Science) • pharmaceutical (USP Zdrowie, Axellus) • FMCG (Danone, Heineken). Master in developing a clear, well communicated medical strategy, which is implemented into tactical plans, guide world class execution with calibration from best practices in other areas. Dynamic and creative person with drive to critical thinking, identify opportunities and solving problems. Leader and creator of successful projects and multi-functional Teams. Able to work in local and regional structures. Results oriented. Competences: Hospital and Pharmaceutical commercial experience with strong performance track record On-line and off-line medical marketing and communication tools: sales visit, detailing materials, training programs, videos, webinars, emails, newsletters, conferences Multichannel marketing to various target groups incl: HCPs, KOLs, decision makers at hospitals, pharmacists, patients organisations, patients Integrate marketing strategy and sales execution, aligned around customer needs Preparation of a storytelling content scenarios and define key messages and claims adapted to HCPs and patients Overall business’ budget management and brand financial responsibility (P&L) incl. asses financial impact of implemented projects and recommendations Business planning: forecasting, product sheets, marketing mix analysis, innovation pipelines Maximize the value of the product portfolio Innovation pipeline Market research – planning, insights and execution Major category and consumer trends Alliance between Marketing, Sales Force, Medical, Regulatory and Market Access Effective cooperation with global and regional BU Skills:"Marketing & Business Management" and postgraduate studies in "Psychooncology" Excellent in communication, presentation and negotiation Deliver results both independently and as a team player Excellent organization skills Ability to work with large volumes of information Quick learner, self-starter Keep high motivation of the team and winning & collaborative team spirit Ability to prepare the market for launches and commercialization procedures Proven experience in risk management Medical skills: 🩺 Well-developed understanding of regulatory and market environments 🩺 Full understanding of key diseases and epidemiology 🩺 Oncology, gastroenterology, pediatric, allergology