Anna Vallis
Interim Finance Director at Cross Rental Services
Based in United Kingdom
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Seniority
Director
Department
Finance & Accounting
Location
United Kingdom
Industry
Equipment Rental Services
Company size
92
Contact information
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a•••••••@crossrental.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About Anna Vallis
A commercially minded and proven business leader with a strong financial foundation underpinned by a First Class (Hons) degree and Big 4 trained ACA. Brings a track record of driving both strategic direction and operational execution. Known for building and empowering high-performing teams to deliver against ambitious business goals. Brings energy, clarity, and precision to leadership, with extensive experience across business transformation, transactions, and restructuring. Sector expertise spans B2B and B2C in distribution, manufacturing, retail, franchise, SAAS and services, with success in both SME and large corporate environments, including private equity-backed businesses. Core Strengths Skills: • Strategic and financial leadership across growth, turnaround, and M&A contexts • Trusted advisor to Boards, investors, and executive teams with strong stakeholder influence • Builder of high-performing, commercially focused teams through clear direction and mentoring • Track record of leading business and cultural change, including organisational redesign • Strong commercial acumen with ability to challenge, shape, and support decision-making • Expertise in working capital optimisation, financial modelling, forecasting, and governance Select Achievements: PE-Backed Transactions: Led finance for a successful MBO and subsequent exit process at Shuttercraft, managing all legal/financial due diligence and modelling. Sustainable Growth: Delivered double-digit revenue and EBITDA growth through margin management, cost realignment, working capital management and commercial planning. Operational Turnaround: Spearheaded HR and org redesign, improving team efficiency, morale, and internal communication. IPO Readiness: Played a key finance role in Game Retail’s IPO, owning financial disclosures and liaising with auditors. Process & Cost Improvement: Identified and delivered £1m+ in savings at Game Group via project tracking and team restructure. Business Partnering: Repositioned finance as a proactive partner at Arqiva and ThermoFisher, embedding KPIs and supporting operational decisions.
Decision-makers
Other people at Cross Rental Services
- KSManager
Kaya Smith
Hire Controller · Finance & Accounting
- MCManager
Malcolm Cook
Qhse Manager · Operations
- JFDirector
John Fogwill
Group Commercial Director · Sales & Business Development
- KRStaff
Kirsty Rich
Contracts Coordinator · Purchasing
- SRManager
Shane Ryan
Business Development Manager · Sales & Business Development
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