Anna Veronica Geroli

Background

About Anna Veronica Geroli

I’m a Research Manager at GfK Italy and I have a 20 years of experience in Market Research. My work experience started at Ricerca - Demoskopea where I learned the fundamentals of Market Research and then gained more and more autonomy in project management. At first I was focused on Automotive sector and then on FMCG, dealing with ADV, CS and product tests projects. In 2006 I moved to GfK, specializing my skills in Local and International ADV and BHT projects, client management and business in Beauty, Home Care and Food sectors. At the same time, I reached a high level of autonomy in setup and project management, defining priorities, taking responsibility for decision-making, respecting deadlines and targets. And build a very good relationship with the clients to create business. I’m the Italian SPOC of International projects and this opportunity enables me to manage also this type of research with several colleagues and clients contacts in many Countries wordwide. I'm interested in the new developments of Digital Market Research, trying to find new solutions to clients' needs into the new market and customer backgrounds and create new business. It is a real but exciting and endless, challenge! In my spare time I like reading, especially crime novels, gardening, visiting museums and art or archaeological sites. I like travelling, meeting people of different cultures, especially in the Near East Asia and Central-East Europe.