Anna Warnecke

Background

About Anna Warnecke

As a results-oriented, digital marketing leader with more than 15 years experience, I specialize in data-driven strategy and end-to-end Paid Media campaign management (SEM, Social, YouTube, Digital Display). I have a proven record of of sustained client growth across industries including B2B, higher education, tech and consumer healthcare. Throughout the duration of my career, I have represented a client roster that includes Apple, Harvard Business School, Deloitte, Bayer, Sara Lee, Sprint Prepaid Group, CVS/pharmacy, WWE Network and a Solvay/Wyeth Pharmaceuticals partnership, along with supporting national educational campaigns on behalf of the American Diabetes Association and Mental Health America. SKILLS: • Paid Media Strategy and Execution, including: • Paid Search / SEM • Paid Social • YouTube • Digital Display • App Promotion • B2B Lead Generation / Demand Generation • PLA/ Shopping Ads Execution • Data Analysis to Inform Strategy • Account Team Leadership • Client Relationship Building and Nurturing • Media Agency Relationship Building and Nurturing CERTIFICATIONS + PROFICIENCIES: • Google Ads • Microsoft Advertising Certified Professional (Bing Ads) • Marin • SA360 • LinkedIn Campaign Manager • Twitter Ads Manager • Facebook Business Manager • Amazon Sponsored Ads • Snapchat Essentials • Google Analytics Working knowledge of: Adobe Creative Suite (Photoshop, InDesign, Illustrator), Google Tag Manager, SalesForce