Annabel Dawson

Background

About Annabel Dawson

Strategic and results-driven leader with 15+ years in EdTech, publishing, and higher education, excelling at scaling customer success operations and driving business growth across the APAC region. Currently serving as Strategic Manager, Publisher Success at VitalSource, I lead cross-functional teams, advise executive stakeholders, and deliver digital solutions that enhance user engagement and market reach. My expertise spans: Customer Success & Business Development — Building strategic partnerships and driving expansion in global publishing. Program & Project Leadership — Delivering complex initiatives at scale with certified competence in Agile project delivery. Cross-functional Strategy — Translating market insights into product roadmaps and tailored solutions that deliver measurable value. I thrive in outcomes-focused environments, and am committed to continuous learning, innovation, and elevating teams. I’m passionate about tackling new challenges - in SaaS leadership, digital transformation, product strategy, or fractional executive consultancy - that enable me to grow, adapt, and make meaningful impact. If you’re scaling customer-centric programs, launching digital initiatives, or transforming delivery models - let’s connect and explore how we can shape outcomes together.