Annabel Gray

Background

About Annabel Gray

With over a decade of experience in digital marketing across two continents, I specialise in driving success for world-class brands in affiliate marketing, partnership marketing, retail, fashion, subscriptions, and travel across the APAC region. I’m passionate about using affiliate marketing and strategic partnerships to help brands grow and succeed. My approach focuses on building high-impact affiliate programs with the right partners who deliver long-term, measurable outcomes, fuelling sustainable business growth. How I Can Help Your Business I help brands solve key challenges within their affiliate marketing strategies: Affiliate Program Development: Assisting new brands in launching and scaling profitable affiliate program. Affiliate Program Optimisation: Revitalising stagnant programmes and driving growth and engagement through performance-based marketing. Maximising Affiliate ROI: Helping brands optimise returns on their affiliate marketing investments to ensure they’re getting the best possible results. International Expansion: Guiding brands in launching and scaling affiliate programs in new markets across the APAC and global regions. Affiliate Program Diversification: Broadening your affiliate marketing strategy to include a variety of affiliate types, such as influencers, brand-to-brand collaborations, and content partnerships. Affiliate Marketing Technology Selection: Assisting brands in choosing the right affiliate marketing technology to scale their campaigns. Influencer Partnerships: Crafting outcome-focused influencer campaigns that drive traffic, conversions, and brand awareness. Brand-to-Brand Partnerships: Creating synergistic brand collaborations to increase reach and drive sales through partnership marketing. Our frameworks and methodologies have been refined since 2002, which enables me to quickly identify high-impact affiliate marketing opportunities and design strategic roadmaps that align with business goals. Let’s Connect If you're passionate about affiliate marketing or curious about how this powerful channel can work for your brand, feel free to reach out! Always happy to have a chat